About
The Art of 21 Century Communication: Strategically Navigating the New Media Landscape is an interactive five-day, content-driven course for executives focusing on communicating effectively through traditional, new and social media.
Participants will communicate around a real-world, evolving issue with multiple implications on their business and its reputation. They will also learn how to build a message platform that can be used as the foundation for all communications around that issue. At the end of the course, each participant will have a working guide to effectively communicate news, initiatives and announcements their companies may encounter.
With the advent of new and social media there is a tendency to take strategic messaging for granted. Yet, a strategic communication initiative must be content-driven and incorporate all relevant mediums.
Participants will learn how to create a Media Tool Kit to help enhance their organization’s communication strategy and maneuver the new media landscape. They will return to their organizations equipped with updated concepts, best practices, and messaging tools to lead the next generation communication strategy and craft a universal messaging platform to achieve stakeholders’ engagement.
Participants return to their organizations equipped to:
- develop an overall message blueprint
- adapt communications for traditional and social media.
- pitch a story to the media.
- manage reputation and communicate during a crisis.
- handle media interviews and presentations.
Trainer guides participants through case studies, messaging exercises and drills on how to attract and maximize media interest. Focus will be on creating a strong message foundation, which is critical to attracting media attention and effectively using the Internet and social media. Participants will apply each day’s exercises to real world goals and learn how to establish credibility and poise in public venues.
Το succeed participants communicate around a real-world, evolving issue with multiple implications and effects on their business. They will learn how to craft a universal message platform that can be used as the foundation for all communications around that issue. At the end of the course, following all the tutorials and exercises, each participant will have a working guide to effectively communicate news, initiatives and announcements their companies may encounter.
- Strategic planning and message development
- Tactics for using new media, traditional media and social networks
- Tactics for using new media, traditional media and social networks
- Media and presentation skills
- Story pitching and media placement
- techniques (local, national and international)
In this carefully crafted media leadership curriculum participants will tackle the critical issues facing organizations that seek to blend the power of traditional and digital media. Through team-based activities and discussions, messaging exercises, drills to maximize media interest, and media tool kits, the course outline focuses on:
Day One:
- Creating a Media Tool Kit
- The Art of the Story Pitch
Day Two:
- Media Outreach Tools
- Communicating Directly with Key Audiences and Stakeholders
Day Three:
- Online Communications and Social Media
- Online Strategies
- Revising Messages for Online
Day Four:
- Internal Communication Strategies
- Crisis Simulation
Day Five:
- Hitting your Mark with Speeches and Presentations
- Revising Messages: How To Get Quoted
- The Art of Successful Interviewing
Training Methodology
Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:
- Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
- Making scientific evaluation to the trainee (before and after)
- Brainstorming and role-playing
- Using case studies related to the scientific material being delivered and the trainees' work.
- The participants get the scientific and practical material printed and on CDs and Flash memories.
- Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
- A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
- After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
- Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
- Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
