About
Introduction
Marketing professionals use cross-selling and upselling methods to encourage customers to purchase more. In addition, it allows businesses to be sustainable and compete with other companies in the market.
This training is aimed at sales and marketing professionals who wish to learn various cross-selling and upselling strategies and techniques.
By the end of this training, participants will be able to:
- Learn and understand the fundamentals of selling.
- Use various techniques and strategies for selling to achieve sales targets.
- Develop and improve customer relationships.
Course Outline
Introduction
Sales and Marketing Fundamentals
- Fundamentals of selling
- What is cross-selling?
- What is upselling?
- Overview of sales marketing
Selling Techniques and Strategies
- Cross-selling and upselling strategies
- Creating a cross-sell grid
- Product models
- Markov chain
- Cluster and marketing basket analysis
- Cross-selling and upselling techniques
E-commerce Marketing
- In-app cross-selling and upselling
- Email marketing
- Visual commerce
- E-commerce conversion audit
Database Marketing
- Database marketing vs. relationship marketing
- Competitive advantage
- Information and knowledge management
- Database marketing tools and best practices
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis
- Value proposition development
- Marketing funnel
- Building customer loyalty
- Product profitability analysis
- Customer lifetime value
- Managing churn
- Loyalty program development
Marketing Research
- Types of research process and methods
- Different marketing research sources
- Sales information system and marketing intelligence system
- Marketing communications, promotions, and events
- Managing digital communications
Training Methodology
Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:
- Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
- Making scientific evaluation to the trainee (before and after)
- Brainstorming and role-playing
- Using case studies related to the scientific material being delivered and the trainees' work.
- The participants get the scientific and practical material printed and on CDs and Flash memories.
- Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
- A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
- After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
- Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
- Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.
